Description
Product Features:- Algorithmic Attribution lets you see what works (and what doesn’t) by channel, placement and keyword.
- Multiple learning algorithms achieve higher levels of confidence than standalone models.
- Aggregates and cleanses campaign data, using proven models to eliminate outliers, cookie-bombers and low-quality impressions and clicks to normalize the data for analysis.
- Provides clear directives for reducing waste and optimizing spend.
- Quantify the expected lift from optimizing and adjust forecasts.