Ensemble Attribution Platform

Ensemble Attribution Platform from Encore provides advanced media measurement, attribution and reporting. The attribution engine at the core of Ensemble integrates multiple machine learning algorithms to analyze user-level conversion paths so you can clearly see what works (and what doesn’t) by channel, placement and keyword. With Ensemble, agencies and media managers can make the most of their media budgets while saving time, energy and money.

Description

Product Features:
  • Algorithmic Attribution lets you see what works (and what doesn’t) by channel, placement and keyword.
  • Multiple learning algorithms achieve higher levels of confidence than standalone models.
  • Aggregates and cleanses campaign data, using proven models to eliminate outliers, cookie-bombers and low-quality impressions and clicks to normalize the data for analysis.
  • Provides clear directives for reducing waste and optimizing spend.
  • Quantify the expected lift from optimizing and adjust forecasts.
Product Purpose: NA
Product Attributes: Free Trial: NA Tech Expert: Credit Card Required: NA Avg Installation Time: Not Defined Training: No Training Offered Free Version:

Additional information