Drawbridge Cross-Device Platform

The Drawbridge Cross-Device Platform is a campaign management platform to set-up, launch, and measure cross-device marketing initiatives. This self-service product suite provides an accurate and transparent means of connecting with consumers and measuring results across computers, smartphones, tablets, and connected TVs.

Description

Product Features:
  • Creative formats include banners, interstitial, rich media, carousel, video, and native.
  • Create and manage campaigns.
  • Define specific targeting parameters.
  • Extend first-party data segments using Drawbridge's Graph Amplifier.
  • All of the standard IAB formats are supported across desktop, mobile web, mobile app, and connected TV environments.
  • Understand impressions, clicks, conversions, revenue, and other performance metrics across devices.
Product Purpose: Drawbridge provides brands with a complete, 360-degree view of their audiences, giving marketers the ability to measure cross-device influence and attribute consumer actions online and offline.
Product Attributes: Free Trial: Tech Expert: Credit Card Required: NA Avg Installation Time: Immediate Training: No Training Offered Free Version:

Additional information