DataSong specialized in SaaS solutions for omni-channel retailers. Their products were built to help optimize channel spend, improve customer targeting, and attribute revenue to the right marketing activity. DataSong was acquired by MarketShare in April 2015.
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[24]7 Active Share is a shared “online canvas” enabling voice agents to interact with a caller through rich visual web apps and collaborative browsing.
The Blended Interest Graph can identify the individual on the other end of the ad server, look across many of their social accounts, and return an ad matched specifically to that person’s interests.
11Ants AAP (Airline Analytics Platform) is a cloud based customer science platform for airlines that is based on the same customer analytics used in retail. The platform helps craft marketing messaging and effective promotions by collecting and interpreting data about customers, flights, routes, ancillary products, frequent flier program, and more.
Design Informant lets marketers preview emails in more than 30 email clients and devices in order to identify display issues. Design Informant is powered by the industry’s leading rendering providers – Litmus and Email on Acid – to stay ahead of the ever-changing email landscape.