Description
Product Features:- Create custom SmartPersonasTM in an easy-to-use tool.
- Map insights to contacts for persona-driven marketing.
- Publish the latest intelligence throughout your organization.
SmartPersonas App lets brands compile a rich buyer knowledge base and easily share insight with stakeholders. Users can also activate insights within SmartPersonas and translate them to sales and marketing tactics, for example analyzing contacts and adding persona insights through various matching capabilities to execute relevant, effective, persona-driven tactics.