Description
Product Features:- Connect to a Single Customer View and all the data about customers from CRM, ERP, Web, Email, Social, SMS and other required data sources.
- Build more effective segments of customers to target with different offers and personalize content to create engaging customer experiences.
- Multi-channel campaign capabilities, ESP and real-time web integrations enable you to deliver effective customer journeys.
- Analyze seemingly disparate data sets together from online and offline to find behavior patterns and get a deeper understanding of your customers.
- “Train-of-thought” technology and real-time capabilities allow you to make agile marketing decisions and effectively intervene in customer journeys.
- Predict campaign effectiveness with test campaigns and optimize RFV and LTV analysis to put the focus back on creativity safe in the knowledge that your segments will work.
