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Audience Assocation Platform

BlueCava’s Audience Association Platform maps all the screens, consumers, and households in the online universe, establishing connections and making it easy to analyze and reach the high-value targets. BlueCava identifies, analyzes, synchronizes and scores incoming device data. The platform then establishes the various connections between screens, consumers and households through its proprietary association process. These connections are standardized to common industry identifiers and combined with audience segments, activities and data. The result is returned in an Association Graph that enables marketers to implement cross-screen targeting, measurement and optimize their audience reach and frequency.

Website: http://bluecava.com/platform

Description

Product Features:
  • Association Graph that can be used for cross-screen measurement, targeting and optimization initiatives.
  • Big Data Infrastructure.
  • Cross-Screen Data Management & Deployment.
  • Flexible API.
  • ID Reconciliation handles problems with limited audience connection due to cookies or identifiers.
  • Mobile Device Recognition and Cross-Screen Association.
  • Multiple data inputs from various devices and channels.
  • Privacy Friendly and Compliance.
  • Reach & Frequency Optimization.
  • Real time management.
  • Self-Service Client Portal.
  • Universal Data Management.
Product Purpose: With BlueCava, true cross-screen audience management and measurement for brands, agencies and Adtech enables marketers to perform cross-screen targeting, measurement and optimization of audience reach and frequency.
Product Attributes: Free Trial: Tech Expert: Credit Card Required: Avg Installation Time: Immediate Training: No Training Offered Free Version:

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