Beckon [SCORECARD]

How’s marketing doing? Sure, we’ve got spreadsheets stuffed with impressions, clicks, likes, TRPs and every other metric, but what we need is true omnichannel insight. How well is marketing driving the customer experience end to end? Where are things working well? Where are we falling down? How efficiently are we driving business outcomes? Beckon [SCORECARD] gives you that insight. Fully customizable for your business, our marketing scorecards have three different performance comparisons built right in. Get the context and perspective you’ve been missing in a concise, automated report. The big picture of marketing performance, at a glance, in real time.

Website: http://www.beckon.com/product/analytics/

Description

Product Features: NA
Product Purpose: The omnichannel engine in Beckon [ANALYTICS] lets you bring to light and quantify the hidden relationships among your marketing activities, and the effect on business outcomes. When you turn on TV in a market, what impact does it have on other channels? W
Product Attributes: Free Trial: Tech Expert: Credit Card Required: NA Avg Installation Time: Immediate Training: No Training Offered Free Version:

Additional information

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