Adelphic

Adelphic is a cross-device demand side platform (DSP) that provides an enterprise-ready solution for agencies, brands and other large media buyers that want better engagement with mobile consumers. There are three components to Adelphic’s platform: Campaign Management Portal, Audience Cube and Predictive Performance Engine. Campaign Management Portal is a self-service tool that allows non-technical users to plan, create, launch and optimize campaigns. AudienceCube is Big Data, programmed to develop custom audience segments and insights, and enables advertisers to to detect well-performing audience segments and to optimize campaigns in real-time. Predictive Performance Engine is an algorithmic learning system for RTB and optimization, designed to utilize AudienceCube’s data to find the true indicators of success and deliver superior targeting, optimization and bidding.

Website: http://www.adelphic.com/platform

Description

Product Features:
  • Campaign setup to define audiences, set budgets, select creative units and device types, control flighting.
  • Forecasting to analyze and calculate audiences and outcomes.
  • Optimization tools designed to allow for automated machine learning with opportunity for human interaction.
  • Robust in-portal reports with automated delivery options or a full reporting API for greater control.
Product Purpose: With patented technology to solve the personalization issue, Adelphic seeks to optimize ROI for mobile ad campaigns.
Product Attributes: Free Trial: Tech Expert: Credit Card Required: NA Avg Installation Time: Immediate Training: No Training Offered Free Version:

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